Cigar Brand: Romeo y Julieta
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Romeo y Julieta
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"Romeo y Julieta is one of the popular individual brands under premium cigar factory. One brand is working from Habanos SA, Cuba that has been owned by the Cuban state government. Another company is working in La Romana situated in Dominican Republic under the supervision of Altadis SA. This is another division of imperial tobacco. Romeo y Juliet established during 1870s period by Mannin Garcia and Inocencio Alvarez. The brand is named from the Shakespeare’s best novel Romeo and Juliet. Numbers of exhibitions have awarded Romeo y Julieta cigar brand in between 1885 to 1900. The real blooming happened when Jose Pepin, former Cabanas head took the company in 1903.
Being a former head of a popular cigar brand, Jose Pepin knew how to promote this cigar over different continents. From America to Europe, he travelled many countries while enterprising his brand successfully. With his amazing marketing policy, this cigar brand became amazingly popular in different parts of the world, especially towards the wealthy personals who would ask for personalized bands on their cigars. By its amazing tactics, it was possible offer almost two thousand personalized bands over the cigars for special customers. Romeo y Julieta used to be well known for its figurado cigar like piramides and perfectos with thousand shapes. One of the most popular devotees was Sir Winston Churchill which was ultimate become popular as Churchill’s cigar. Under the Cuban government, this cigar is still staying as the top selling cigar brands worldwide. With the introduction of Short Churchill in 2006 with regular Romeo y Juliet cigar lineups, it showed tremendous appreciation amongst cigar enthusiasts. The brand is not only producing handmade cigars nowadays as it has also introduced three machine-made cigar brands like clubs, minis and puritos. In spite of machine-made cigars, there has been exceptional demand of handmade vitolas like Belvedere, Belicoso, Cedro de Luxe No1. "